Women Entrepreneurs: How Outsider Status Can Lead to Better Business Practices

In many ways, women continue to be perceived as outsiders in the world of business. Studies show that minority women Dr. Mary Godwynentrepreneurs are even further regarded as outsiders. Through fascinating research, detailed in her new book — Minority Women Entrepreneurs: How Outsider Status Can Lead to Better Business Practices — Dr. Mary Godwyn, a professor at Babson College — the top rated university in America for an MBA in entrepreneurship for 17 consecutive years — shares the stories of several women entrepreneurs who defy standard business expectations in favor of their own values and beliefs. As a result, many of them have created unique and profitable business models in ways that would typically be frowned upon. Some of them pay significantly higher salaries and offer better working conditions and policies for their employees in locales where they could do far less because labor laws are not as protective of workers. Even with these concessions, some of them make millions.

Listen in to this episode of The Ms. CEO Radio Show as Dr. Mary Godwyn explains:

• The ways in which women tend to be fundamentally different from men as business founders, owners and leaders;
• A surprising revelation by one of the multi-million dollar women business owners she interviewed during her research;
• What happens when women are economically empowered;Book cover - Minority Women Entrepreneurs: How Outsider Status Can Lead to Better Business Practices
• How womens "outsider" status in business is impacting the education of millions of college students across America;
• The feeling she was left with after completing the research for her book

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